CSAW Programme 2019 - Page 6



A cyber
breach will
damage
your brand
The question
is by how
much
?
The true long-term impact of a cyber breach
is the potential damage to your brand reputation.
We all know a determined hacker is likely to succeed, so having PR crisis
plans in place for such an event is a sound option. Knowing the risks, having
internal and external communications plans, knowing what to say, to whom,
when and how to handle the media, and being media trained if needs be,
will provide directors with the confidence to tackle the situation effectively.
It will also significantly increase the chances of managing that all
important reputation, before it’s too late.
Chalk + Ward are the premier crisis consultancy in the region.
We can help you minimise that risk.
Please call Katie de Pelet on 01392 666291 for an informal chat.
chalkward.com

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